Tuesday, April 23, 2013

An Open Letter to Sparks Florist Customers About Deceptive Practices





April 12, 2013

Dear Sparks Florist Customer,
Sparks Florist has been working with Nevada State Senator Debbie Smith of Sparks to enact a law requiring that non-local floral businesses clearly state the address of their business in their internet ads and phone directories.
 
In the flower business, there are companies known as deceptive order gatherers who are located out of state, but advertise as if local.  Often, their trick is to make it seem as if they actually are a given real local florist.  This has happened to a surprisingly large number of Sparks Florist customers when they landed on a deceptive advertiser’s website, thinking that they were on our website at www.sparksflorist.com

Here are two internet ads that I copied directly from a Google search on “sparks florist” that serve as concrete examples:





      $19.99 Sparks Florist
www.goflorist.com/SparksFlorist
Guaranteed Sameday Delivery Here in
Sparks Florist. From $19.99!

 

     Sparks Florist - Same Day Delivery in Reno.
www.reno-florists.com/
Order Online & Save $10 Today!

View this ad's deal - valid as of Jan 31, 2013

 
 

Although Sparks Florist had neither knowledge of, nor anything at all to do with these transactions, some of our customers thought poorly of us because they were very disappointed with the results. Once they informed us of their experience, and we discovered the cause, we were able to explain it, but the disappointment remained. 

If this happened to you, and you are willing to provide written testimony that we can use to support S.B. 404, please email me all of the details at mike@sparksflorist.com 

In return, I’ll send you a free voucher for one of our fun DIY Design Classes to compensate you for your trouble
. 

S.B. 404 soon will be presented to the State Senate and you can help us by
contacting Nevada State Senators.  You can read the bill at:  Senate Bill 404.  A list of Nevada State Senators can be found at: Nevada State Senators.
Please remember to enter www.sparksflorist.com in your browser to get to our website.  You know us and trust us because we have been your “Your Personal Florist” for over 53 years.  We sincerely appreciate your business, and thank you for your kind consideration and the help you might provide in this matter.

Sincerely,

 







Mike Fiannaca
President
Sparks Florist Inc.

1 comment:

  1. I am grateful to you for sharing this informative post. We are also planning our wedding and I completely agree that we must pay attention to every little detail. We are just on first step of wedding planning and trying to locate affordable wedding venues in LA. If you have any guidelines for finding good spot then please share.

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